Growth Marketing Specialist
Full Time • Hybrid - US
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
Job Title: Growth Marketing Specialist
Non-Exempt: Yes
Remote: Yes, up to 10% in-person travel to trade shows
Department: Marketing
Work Hours: 8:00 AM-5:00 PM ET
Role:
The Growth Marketing Specialist executes integrated demand generation campaigns across content, email, and events to drive qualified pipeline growth. This role works with the Marketing Manager to develop strategy and owns the execution of the marketing calendar. The position supports MuniBilling's mission by using data and AI-enabled systems to deliver scalable marketing programs that attract and nurture utility billing organizations.
Role:
The Growth Marketing Specialist executes integrated demand generation campaigns across content, email, and events to drive qualified pipeline growth. This role works with the Marketing Manager to develop strategy and owns the execution of the marketing calendar. The position supports MuniBilling's mission by using data and AI-enabled systems to deliver scalable marketing programs that attract and nurture utility billing organizations.
The Growth Marketing Specialist contributes to MuniBilling's Value Proposition by:
- Delivering high-impact content and email campaigns that generate qualified municipal leads
- Supporting strategic tradeshows and sponsorships that expand market visibility and sales engagement
- Leveraging AI and reporting insights to continuously improve marketing efficiency and pipeline performance
Career Growth Opportunities:
- MuniBilling offers robust career growth options, including vertical growth within a specific domain of subject-matter expertise and career diversity across other MuniBilling disciplines.
Essential Functions:
- Execute demand generation campaigns aligned to the marketing strategy and calendar
- Write, edit, and publish blog content optimized for SEO and conversion
- Develop and deploy segmented email campaigns in HubSpot
- Build and manage workflows, automation, and lists within HubSpot
- Create and schedule social media content aligned to campaign themes
- Develop landing pages and forms in HubSpot to support lead capture
- Coordinate tradeshow selection, sponsorships, and vendor logistics
- Support sales teams with event scheduling, outreach, and pre-event promotion
- Coordinate all aspects of event marketing, from logistics planning to execution, ensuring each event aligns with strategic marketing goals and brand guidelines.
- Analyze customer data and event outcomes to identify trends, measure performance, and provide actionable insights for future marketing strategies.
- Handle negotiations, communications, and contract management with events to secure favorable terms and ensure high service quality.
- Prepare tradeshow materials, including backdrops, handouts, and promotional assets
- Track and report on campaign performance using HubSpot dashboards
- Analyze email, content, and event metrics to optimize performance
- Research, evaluate, and recommend AI tools that improve marketing efficiency
- Manage approved AI platforms in collaboration with AI specialists and engineers
- Design AI-assisted workflows to support content creation, reporting, and campaign execution
- Document AI processes and develop internal best practices for Marketing
- Ensure all AI usage complies with internal governance and data policies
- Measure and report efficiency gains and performance improvements tied to AI adoption
- Continuously test and optimize campaigns using data-driven insights
- Maintain accurate campaign documentation and reporting records
Competencies:
- Excellent communication: verbal, email, and formal business writing
- A technically savvy team leader with strong business acumen who can work and influence across the client and MuniBilling organization in support of completing high-quality timebound projects
- Knowledge of the utility billing industry, including competitors, value propositions, personas, etc.
- Excellent analytical, time management, and organizational skills to manage multiple tasks simultaneously
- Strong critical thinking and problem-solving skills with a passion for continuous innovation
- Ability to respond quickly to changing demands and escalated operational issues
- Strong proficiency in HubSpot marketing tools, including email, workflows, landing pages, and reporting
- Experience using SEO tools (e.g., Ahrefs, SEMrush, Moz) to drive keyword strategy, competitive insights, and measurable improvements in organic performance
- Understanding of AI workflows, automation logic, and prompt strategy
- Ability to evaluate AI tools for business value and operational fit
- Experience interpreting marketing data and translating insights into action
- Strong project management skills with the ability to execute across multiple campaigns
Required Education and Experience:
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 3 years of experience in marketing with a focus on content, email, or events
- Experience using HubSpot for campaign execution and reporting
- Experience coordinating marketing events or tradeshows
- Experience managing marketing calendars and campaign execution
- Experience evaluating or implementing marketing technology tools
Preferred Education and Experience:
- Experience supporting event planning and execution, including designing event materials and managing logistics for trade shows, sponsorships, and internal company events.
- Knowledge of HubSpot CMS, Sales, and Marketing Hub. HubSpot certifications are a plus.
- Experience analyzing market trends, customer insights, and competitor positioning to develop effective content strategies and marketing initiatives.
Supervisory Responsibilities:
- None
Performance Management
- 30/60/90 day Onboarding training, assessment, benchmarks, and milestones
- Senior Customer Service Representative Performance Management Assessment Framework
Affirmative Action/EEO statement
MuniBilling is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. MuniBilling is proud to be a drug-free workplace. However, screening tests for alcohol and illegal drugs may be performed on applicants and employees as a condition of employment or during employment.
Other duties
Please note that this job description is not intended to cover or list in full the activities, duties, or responsibilities required of the employee for this job. In addition, duties, obligations, and activities may change at any time with or without notice.
Internal Candidates Only:
Internal Candidates must meet all metrics in their current role to be considered for an internal career transition. In addition, if the internal candidate is interested in the posted position, they must have their immediate supervisor's approval.
Flexible work from home options available.
Compensation: $55,000.00 - $65,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
MuniBilling provides utility billing software and utility billing services to government entities, property management companies, and private utilities. Our cloud-based product is a comprehensive toolkit for utility billing and property management, providing features for clients to manage their customer information, usage and fixed billing, payment processing, and data prep for exporting to accounting systems.
